How We Analyze Stocks
Our research approach, sources, and what every article on this site is based on.
What we cover
Cooper Investing focuses exclusively on companies listed on the New Zealand Stock Exchange (NZX). We write data-led analysis aimed at retail investors. The goal is context that helps you think more clearly about a stock, not a recommendation to buy or sell it.
Where the data comes from
Every article is based on publicly available information from primary sources, including:
- Company annual and interim reports filed with the NZX
- NZX market announcements and disclosure releases
- Audited financial statements
- The Companies Office register
- Reuters, Bloomberg, and other established financial data providers
- The company's own investor-relations materials
We do not rely on rumours, anonymous tips, or secondary blog posts. If we cite a number, it traces back to a primary filing.
What we look at in every stock
- Recent price action. Current share price relative to its 52-week range and longer-term trend.
- Valuation. P/E ratio, price-to-book, EV/EBITDA where relevant, compared against historical averages and ASX/NZX peers.
- Cash and capital structure. Debt levels, interest cover, dividend sustainability.
- Earnings quality. Whether reported profit translates into actual operating cash flow.
- Competitive position. What the company actually does, how durable its position is, and what could disrupt it.
- Catalysts and risks. Known upcoming events, regulatory exposure, and the bear case as well as the bull case.
How we write
We try to write the way a thoughtful friend would explain a stock over coffee: plainly, honestly, and with both sides of the argument. We avoid jargon when a normal word will do, and when we use a technical term we explain it.
We present the bull case and the bear case for every company we cover. If we have a view, we say so and we back it with data.
What this is not
Nothing on this site is personalised financial advice. We don't know your situation, goals, tax position, or risk tolerance. Articles here are general commentary based on public information, a starting point for your own research and not a substitute for it.
Before acting on anything you read here, do your own homework and consider speaking to a licensed financial adviser.
Corrections
We aim to be accurate. If you spot an error in our numbers or analysis, please get in touch and we'll fix it.